New York's Creative Core

New York’s Creative Core is a brand that communicates the regional strengths of the 12-county Central Upstate New York region. The Creative Core regional identity highlights Central Upstate’s assets in academia, business innovation, natural resources, and quality of life. 

The green and clean tech sector is a key strength of Central Upstate. For nearly two decades the Central Upstate has been engaged in green sector development. This region has a rich history of innovation and creativity, and it's a region where the raw materials for creativity exist in abundance.

The Creative Core's green assets are group under the following headings:

• Clean and renewable energy
• Education and workforce
• Green building
• Innovation and entrepreneurship
• Natural resources and infrastructure
• Research and development

Creative Core branding tools are used by its more than 250 partners in conjunction with their existing marketing efforts, while linking them to the broader strategy for enhancing the region’s profile.